John Holland/WestConnex Rozelle Interchange
The John Holland team is one of Australia's largest and most reputable construction companies. For one of their landmark projects in Sydney, the Rozelle WestConnex Interchange, they needed a website that would showcase the company's ambitions moving into the coming decades, that would also appeal to potential partners and employees. The site would serve as a digital museum of the progress so far, with speculative images showcasing where they are going, and a rectuitment portal to allow for seemless recruiting (paying particular attention to the growing participation of women in construction, First Nations participation, and inclusivity across other segments). Centering the company's committments to sustainable construction, creating new parklands, and other environmental initiatives were crucial in bringing this corporate jewel of the Australian economy into conversation with emerging trends in urban ecology..
Strategy | Design | Development
2023 (partnership w/RENY)